Strategies for the Tourism Industry's Success in Tak Province: The Role of Human Capital, Business Networks, and Management Innovation

Abstract

The research on "Strategies for the Success of the Tourism Industry in Tak Province: The Role of Human Capital, Business Networks, and Management Innovation" has three primary objectives: 1) to explore the characteristics of human capital management, business networks, and management innovation, as well as the performance of tourism businesses in Tak Province; 2) to analyze the impact of human capital management, business networks, and management innovation on the success of tourism businesses in Tak Province; and 3) to propose strategies that can be used to develop the tourism industry in Tak Province. The research employed a mixed-methods approach, collecting data from 315 tourism business operators in Tak Province for quantitative research and interviewing 15 experts for qualitative research. The results indicate that human capital management, business networks, and management innovation are at a high level and positively influence the performance of tourism businesses. Management innovation had the highest impact (0.92), followed by human capital management (0.33) and business networks (0.25). The qualitative analysis confirmed the quantitative findings, emphasizing the development of human capital, business networks, and management innovation as key factors in improving the tourism industry in Tak Province. Furthermore, the study suggested development strategies that focus on leveraging new technologies, such as digital platforms and online marketing, to enhance the efficiency and appeal of tourism. Recommendations for future research include studying strategies for building innovation learning networks, developing the competencies of personnel in the tourism industry, and creating integrated creative tourism management models to promote sustainable growth in the tourism sector of Tak Province.