Digital Transformation and Strategic Planning and Their Impact on Metaverse Technology to Promote Entrepreneurship: A Study on Technology Companies in the City of Misurata

Abstract

This study aimed at analyzing the relationship between digital transformation and strategic planning under metaverse technology to promote entrepreneurship. A descriptive analytical approach was used for 138 questionnaires, distributed to administrators in technology companies in the city of Misurata. The formulated hypotheses were analyzed and tested using the Smart.pls4 program. The results revealed that companies recognize the importance of digital transformation and strategic planning in promoting entrepreneurship in light of metaverse technology. They also need to improve their technological maturity level and training on metaverse technology. Digital transformation directly and indirectly impacts entrepreneurship through strategic planning and metaverse technology. On this basis, a number of recommendations in the following areas were suggested: investing in digital transformation and strategic planning, preparing for the future by investing in metaverse technology, taking advantage of the opportunities provided by this technology to support companies in investing in digital transformation, providing training and support to users of metaverse technology, and developing policies and laws that support the growth of entrepreneurship. The study further suggested conducting more studies on the relationship between digital transformation and entrepreneurship under metaverse technology, and the impact of metaverse technology on entrepreneurship on various sectors.