Management and Communicative Action A look from University Education

Abstract

This book arises in the setting of the University of Pamplona, with Business Administration students, who perform some administrative and/or managerial function in which in their training they demonstrate the management of procedures and actions that contrast with the theoretical curricular principles in their curriculum of studies which shows the management of own practices in labor action and its divorce with academic training. Through the interpretation of the knowledge of the key informants and that from their practice with the actions and the ways of communicating them in management functions. It was carried out under the phenomenological-interpretive approach circumscribed in the interpretive paradigm with a qualitative approach. The in-depth interview and the Glaser and Strauss categorization method were used as a data collection technique. Significant elements of management and communication were identified for consideration in the training field. Which provided a theoretical approach to the curriculum from university training in the area of administration and finance, allowing us to establish that management is a communicative action.