The Covid-19 Vaccine on TikTok: A Study of Emotional Expression in The Brazilian Contexto

Geilson Fernandes-de-Oliveira
Luisa Massarani
Thaiane Oliveira
Graziele Scalfi
Marcelo Alves-dos-Santos-Junior

Abstract

In this article, our objective was to analyze the emotions expressed regarding the Covid-19 vaccine in content published in Brazilian Portuguese on TikTok, a video sharing platform that has recently experienced global popularity. Our data set for this investigation was comprised of posts including the hashtag #vacina (vaccine), extracted using the Python TikTokAPI library. Emotions were identified and classified using standardized descriptors from the Human-Machine Interaction Network on Emotion (HUMAINE) and the Core Affect Model. Given the diversity of content on TikTok, videos with emotional content were also separated into categories. Results revealed a prevalence of positive emotions such as contentment, enthusiasm, and interest regarding the vaccines, especially in videos of a personal and informative character. Negative emotions, such as doubt and disapproval, were associated with contextual and strategic factors, with significant expression in humorous and infotainment publications.

How to Cite

Geilson Fernandes-de-Oliveira, Luisa Massarani, Thaiane Oliveira, Graziele Scalfi, & Marcelo Alves-dos-Santos-Junior. (2023). The Covid-19 Vaccine on TikTok: A Study of Emotional Expression in The Brazilian Contexto. EVOLUTIONARY STUDIES IN IMAGINATIVE CULTURE, 28–45. https://doi.org/10.56801/esic.v7.i2.3