Digital Storytelling and its Impact on Cultural Tourism: A Study on Visitor Purchase Intentions

Abstract

This study examines how digital storytelling affects cultural tourism and how visitor purchasing intentions are affected. This study considers how tourist behavior and digital storytelling have to do with each other in the context of cultural tourism. The study aims to explore the potential of digital storytelling to enhance cultural tourism experiences by looking at visitors' purchasing intentions. In recent times, there has been a significant increase in the field of cultural tourism due to the growing demand of those looking for real and immersive experiences. The tourism industry has found digital storytelling a promising source of engagement and communication. It provides an opportunity to use immersive and interactive digital information to highlight cultural heritage, customs and attractions. The context of the study is established from this background, which emphasizes the importance of digital storytelling and its potential influence on cultural tourism. The study aims to investigate the relationship between visitor purchase intentions and digital storytelling, within the framework of cultural tourism. The particular purpose of the study is to find out how much tourist decision-making about the purchase of cultural tourism experiences is influenced by digital storytelling. The aim of the research is to get information about this relationship to use the best way to tell a digital story to improve tourist experiences and promote tourism Recommendations can be made about. To gain full insight, the study used a mixed-method strategy that combines surveys, interviews, and digital analytics. The aim of the results is to advance knowledge about how digital storytelling can improve cultural tourism competitions, passenger behavior can be affected, and the digital age is to guide destination management and marketing initiatives.