The Evolution of Social Media Marketing and its Impact on the Circular Economy: Business Decisions in Digital Culture

Abstract

This article explores how social media marketing influences the adoption of circular economy
practices in companies and how this affects decision-making in the business environment.
Through an interdisciplinary approach that encompasses economics, technology and digital
culture, the evolution of marketing strategies and their role in promoting sustainable business
models is analyzed. The results indicate that digital marketing not only drives awareness of the
circular economy, but also facilitates business decisions that align sustainability with economic
growth.