Evolution of Managerial Discourse: New Perspectives and Epistemological Dimensions in Digital Culture

Abstract

This article explores the evolution of managerial discourse and its epistemological dimensions, from its roots to the present, through the analysis of the different bifurcations that have emerged in its development. The main objective is to start from the preponderance of the state of the art of managerial epistemology and its dimensions. The research adopts a qualitative and interpretative approach, with a methodology combining direct observation and documentary analysis at a descriptive level. The data analysis is based on a grounded theory approach to interpret the dimensions of the results. The findings highlight the importance of generating knowledge from the managerial structure, leading to the emergence of descriptors derived from a hermeneutic process and, consequently, strengthening the epistemological identity of the managerial discourse. Among the conclusions reached by the study is the need to take up the challenge of looking beyond the limitations of positivist epistemology and turn our gaze towards interpretative and constructivist epistemologies that will enable us to unravel the complexities of management discourse in its entirety.