Abstract
A fetish is a specific emotionally loaded object, body part, or situation that draws our attention and desire, and sexual fetishism is the sexual arousal that a person experiences when in contact with such a loaded object. Until now, psychology has had trouble understanding the distinctive lust objects and the orchestration of urges in the world of fetishism, so fetishism has therefore fallen into the category of perversions and abnormal behavior. In this study, fetishism is moved to the field of aesthetics, and a new theory is presented: Fetishism is the attraction to certain species-specific key stimuli that are perceived as especially beautiful and exciting. A topic or an object that contains important key stimuli automatically becomes a power object or a fetish. Therefore, we have to look into the innate sensibilities on which our aesthetics are based and into the micro-processes of the aesthetic impulse to understand why something captivates and fascinates us in a fetishist way.
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