Exploring the Impact of Event Organization on Visitor Satisfaction at Theatre Festivals

Abstract

Visitor satisfaction at theatre festivals refers to the positive experience and enjoyment that attendees derive from well-organized events. This study evaluates the impact of various organizational factors on visitor satisfaction at theatre festivals, utilizing comprehensive data collected from 250 visitors and 250 event organizers. The research design incorporated detailed questionnaires and demographic data to assess key aspects such as programming and scheduling, venue management, ticketing processes, customer service, facilities, safety, and transportation. SPSS software had been used to implement factor and regression analyses were employed to determine the relative importance of these factors. The findings reveal that programming and scheduling significantly influence festival success, while venue management and ticketing also play important roles. In contrast, transportation, amenities, and facilities had minimal impact. The cumulative variance analysis confirmed the comprehensive influence of all factors combined. These insights suggest that future improvements should focus on optimizing programming and scheduling while addressing the broader range of variables affecting festival performance and attendee satisfaction.