Exploring the Relationship between Tourist Expenditures and Cultural Heritage Site Visits

Abstract

The connection between cultural heritage site visits and expenditures usually shows that
improved visits to cultural sites lead to higher tourist spending, as these sites regularly appeal
to extra prosperous or culturally engaged traffic. Additionally, properly preserved and promoted
cultural history sites can enhance local economies by way of illustrating more travelers who
spend on diverse services like accommodation, food, and entry fees. Therefore, investment in
cultural heritage maintenance and merchandising can drastically enhance tourism revenues.In
this paper, it used data from 138 visitors to analyze the connection between their tourist
expenditures and visits to cultural heritage sites. 40 questions were distributed to the visitors to
collect their experience and data, including age, gender, and income level. Then evaluate the
factors and their willingness to visit using the Pearson correlation, descriptive analysis, and
ANOVA test. Additionally, we assessed the main reasons for unwillingness and detailed total
expenditures. As a result, we found that visitors had a high willingness to spend more on
expenditures.