Sustainability and Conflict Management of Tembut-Tembut Seberaya: A SWOT Analysis and Entertainment Strategic

Abstract

This study explores the sustainability and conflict management of Tembut-Tembut Seberaya, a traditional cultural performance from the Karo people of Indonesia. Utilizing a SWOT analysis, the research identifies the strengths, weaknesses, opportunities, and threats related to the preservation and promotion of Tembut-Tembut Seberaya as a cultural and entertainment attraction. The study highlights the unique aspects of Tembut-Tembut, including its historical significance, artistic elements, and social functions, while addressing the conflicts between cultural practices and religious norms. Key strategies for conflict management and sustainable development are proposed, focusing on educational programs, government policies, community involvement, and innovative marketing approaches. By examining the demographic trends of visitors and the economic impact of cultural tourism, the research provides actionable recommendations for enhancing the visibility and viability of Tembut-Tembut Seberaya. The findings aim to balance cultural preservation with modern entertainment demands, ensuring that Tembut-Tembut Seberaya continues to thrive as a vital part of Indonesia’s intangible cultural heritage. This study contributes to the broader discourse on cultural sustainability and conflict resolution in the context of traditional performances, offering a model that can be adapted to similar cultural practices worldwide.