Value and Sustainability of Beiyuan Tribute Tea (BTT) Production in Fujian, China

Abstract

This study explores the value and sustainability of Beiyuan Tribute Tea (BTT) production in Fujian, China. The study uses a qualitative approach focusing on the perspectives of key stakeholders like tea producers, government officials, historians, and consumers. By employing purposive sampling, participants with deep knowledge of BTT were selected, and data were gathered through in-depth interviews, participant observation, and document analysis. These methods provided detailed insights into the practices, challenges, and cultural significance of BTT production. Thematic analysis was used to identify patterns related to the value and sustainability of BTT, helping to understand the balance between cultural preservation and economic viability. The sustainability of BTT production is challenged by high labor costs due to its traditional, labor-intensive methods, and the limited adoption of mechanization. This study explores the dual objectives of enhancing BTT’s cultural and economic value by balancing the preservation of traditional methods with the need for economic viability. It suggests leveraging BTT’s cultural heritage through experiential tourism and integrating innovative practices that maintain its authenticity and cultural integrity. By focusing on sustainable development that incorporates cultural tourism and non-invasive engagement methods, BTT can continue to be a valuable part of China’s intangible and agriculture cultural heritage while adapting to modern market dynamics.