Cultural and Creative Entrepreneurship in Intersection with Technology 4.0: A Bibliometric Análisis

Abstract

This article analyzes research on creative and cultural entrepreneurship in relation to technology 4.0 through a bibliometric approach. Using the Scopus database, the authors conducted a search for relevant publications between 2012 and 2024, using the following search equation: ( TITLE-ABS-KEY ( entrepreneurship AND creative ) OR TITLE-ABS-KEY ( creativity ) AND TITLE- ABS-KEY ( technology 4.0 ) OR TITLE-ABS-KEY ( entrepreneurship AND culture ) OR TITLE-ABS-KEY ( cultural ) AND TITLE-ABS-KEY ( technology 4.0 ) ). 246 publications were identified, with 40.7% academic articles, 35.8% conference papers, and 11.4% book chapters. The analysis was carried out with the R and VOS VIEWER programs, focusing on research trends, the most productive authors, the institutions involved and the countries with the greatest scientific production. The results highlight Lotka's Law, showing that most authors have only published one document, while a few concentrate a large part of the scientific production. India and Indonesia lead global production in this field, followed by Malaysia, Germany and the United Kingdom. The most cited articles are also identified, underlining the growing importance of Industry 4.0 in research fields related to creativity, culture and emerging technologies.