The Use of Social Media in Popularizing Regional Literature: A Review of Conservation Strategies

Abstract

Regional literature is an important part of the cultural heritage of a society that is often threatened by the currents of globalization and modernization. In today's digital era, social media has become one of the most influential tools in disseminating information and expanding the reach of the audience. This study aims to investigate the role and effectiveness of the use of social media in popularizing regional literature as part of the cultural conservation strategy. This research method involves literature analysis, surveys, and interviews with literary practitioners and social media managers involved in regional literary promotion. The results of the study show that social media can be an effective means to introduce, promote, and share regional literary works to a wider audience. However, there are challenges in managing and maintaining public interest in regional literature through social media, including in terms of relevant content, interaction with audiences, and maintaining the authenticity of literary works. By strengthening conservation strategies based on social media, it is hoped that it can increase public appreciation for regional literature and ensure the sustainability and development of local culture in this digital era.