Symbolic Interaction and Rationality in Digital Transformation in Saudi Arabia: A Comparative Study within the Framework of Vision 2030

Abstract

This research seeks to explain and critique the concepts of both rationality and symbolic interactionism, highlighting their similarities and differences and the criticism directed at constructivist theory. It examines their role in understanding the ongoing changes in Saudi society and how both theories contribute to achieving the goals of Vision 2030. Through an analysis of digital policies and social activities, this study explores how social structures are organised to promote sustainable change. It also examines the role of rationality and symbolic interactionism in analysing the social changes witnessed by Saudi society, especially in light of the major transformations associated with Vision 2030. Drawing on classical theories, such as the concept of rationality and symbolic interactionism, this research explores the multiple dimensions of social change within the context of digital and economic transformation in the Kingdom. It analyses how Saudi society is progressing toward a modern model emphasising efficiency and effectiveness, thus contributing to the goals of Vision 2030. Through real-life examples of economic and social activities, the study aims to understand how adopting rationality has influenced the ongoing transformations in Saudi Arabia.