Ethical Implications and Interpersonal Dynamics of AI-Driven Communication Strategies in Small Enterprises: An Exploratory Study in Colombia

Abstract

This study examined the impact of AI-driven communication strategies on ethical decision-making and interpersonal dynamics within small enterprises in Cartagena, Colombia. Employing a mixed-methods approach, the research investigated how the adoption of AI technologies influenced organizational behavior and outcomes. Data were collected from 24 small businesses across various sectors through surveys, interviews, and on-site observations. The findings showed a relationship between AI adoption and organizational dynamics. While AI integration was associated with improved customer satisfaction and interpersonal communication, it also correlated with challenges in ethical decision-making and increased employee turnover. The study highlighted the need for balanced approaches to AI implementation, considering both potential benefits and ethical implications. The research contributed to the understanding of AI's role in shaping business communication within the specific context of small enterprises in an emerging market. The results emphasized the importance of considering cultural and resource factors in AI adoption strategies.