Approaches to the Relationship Between Audiovisual Content and Social Responsibility Through a Bibliometric Análisis

Abstract

Based on a systematic review of the literature carried out between 2004 and October 2023 using the Scopus base, this article introduces a bibliometric analysis of the intersection between the production of audiovisual content and social responsibility, with the purpose of discovering the most active institutions, well-known authors or significant research tendencies in this field. This includes searching with keywords, such as "Corporate Social Responsibility", "Audiovisual Production" and "Digital Content", across a five-year cycle (2019–2024). The tools to analyze the 429 retrieved publications, mostly scientific papers (72%), included R Studio, Bibliometrix, and VOS Viewer. The results show an unequal distribution in scientific productivity, with Spain leading in the number of publications, followed by the United States and the United Kingdom. Furthermore, Lotka's Law reveals that most works are carried out by a small group of highly productive authors, highlighting Horta, P.M., as the most prolific author. Co-occurrence analysis identifies key concepts in research on audiovisual content and social responsibility. In conclusion, the study offers a global vision of scientific production in this field, identifying emerging trends and the most influential contributions, providing a solid basis for future research on the integration of social responsibility in audiovisual production.