The Effect of Strategic Control on Customer Satisfaction with E-Marketing in the Kingdom of Saudi Arabia

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DOI: https://doi.org/10.70082/esiculture.vi.1314
Issue
Vol. 8.2 , S1 2024
Section
Articles
Nisren Farouk Moawad
Marketing Department, Applied Studies and Community Service, Imam Abdulrahman Bin Faisal, Dammam, KSA.
Walid A. S. Seddik
Marketing Department, Applied Studies and Community Service, Imam Abdulrahman Bin Faisal, Dammam, KSA.
Thana A. Azizi
Marketing Department, Applied Studies and Community Service, Imam Abdulrahman Bin Faisal, Dammam, KSA.
Mona H. T. Saleh
Marketing Department, Applied Studies and Community Service, Imam Abdulrahman Bin Faisal, Dammam, KSA.
Manal Mohamed EL Mekebbaty
Management Department, Applied Studies and Community Service, Imam Abdulrahman Bin Faisal, Dammam, KSA.
M. H. Rabie
Marketing Department, Applied Studies and Community Service, Imam Abdulrahman Bin Faisal, Dammam, KSA.
Mona Mostafa Abdo Sakoury
General Department, Applied Studies and Community Service, Imam Abdulrahman Bin Faisal, Dammam, KSA.
Haitham Fayez Mahmoud Akl
General Department, Applied Studies and Community Service, Imam Abdulrahman Bin Faisal, Dammam, KSA.
Sayed Hassan Abdelmajeed
Marketing Department, Applied Studies and Community Service, Imam Abdulrahman Bin Faisal, Dammam, KSA.

Abstract

The current study aimed at identifying the effect of strategic control on customer satisfaction with e-marketing in the Kingdom of Saudi Arabia. The study used the descriptive approach. A questionnaire was prepared and administered to a sample of (315) customers in the Kingdom of Saudi Arabia. The study found a statistically significant correlation at the significance level of (0.05) between all strategic control dimensions, customer satisfaction with e-marketing, and customer approval of the positivity towards the practices and advantages of strategic control in e-marketing. There is also a statistically significant effect at the significance level of (0.05) for strategic control dimensions: (management information systems, strategic control methods, strategic evaluation) on customers' satisfaction in e-marketing. The current study recommended the need to pay attention to the strategic control function and benefit from its philosophy and the benefits that accrue to supporting customer satisfaction with e-marketing, and raising the efficiency and awareness of employees about strategic control in an organized manner in order to build their capabilities to support and implement control mechanisms and make the necessary improvements.

How to Cite

Nisren Farouk Moawad, Walid A. S. Seddik, Thana A. Azizi, Mona H. T. Saleh, Manal Mohamed EL Mekebbaty, M. H. Rabie, … Sayed Hassan Abdelmajeed. (2024). The Effect of Strategic Control on Customer Satisfaction with E-Marketing in the Kingdom of Saudi Arabia . EVOLUTIONARY STUDIES IN IMAGINATIVE CULTURE, 1196–1213. https://doi.org/10.70082/esiculture.vi.1314