Examining the Impact of UTAUT Factors on Fintech Adoption in Jordanian Banks

Abstract

Driven by recent advances in technology, the financial industry is in a period of momentous shift, with FinTech at its forefront. The reasons why such services are adopted by the people in banks are dissected in this paper from five different points of view- expected performance, effort required, social influence, enabling preconditions, and price value. Quantitative and qualitative methods such as literature review and questionnaire investigation have found that the adoption of FinTek services in banks has huge positive impacts altogether. From the above four factors, which are meaningful to users choosing to adopt Fintech, only perceived usefulness and ease-of-use both have significant ways users act. In addition, the perceived price value offered by the most influenced initiative stands as a cardinal criterion for installing this behavior. In brief, these findings drive home the point that FinTech adoption is multi-dimensional. They also emphasize the need for a comprehensive view when it comes to dealing with such problems. By concentrating on these factors, banks and financial institutions can enhance users' acceptance levels and facilitate cases in which FinTech is used extensively across the whole community. Thus we can increase the size of the pie for everyone.