The Nexus among Big Data Analytics Technology and Firms’ Performance

Abstract

The aim of this research is to look at the impact of big data analytics (BDA) on the excellence of a firm's performance at the highest level. The independent factors in this paper include data excellence, data imagination, and BDA administration, with firm performance as the dependent variable firm's performance. Impactive BDA administration approaches help to Higher company performance excellence, emphasizing the importance of BDA resource administration. The study also emphasizes Data Excellence and Data Imagination have a significant impact on business performance excellence. Using impactive imagination tools and assuring high-excellence data increases firm performance outcomes. The collaboration influence of BDA quality range and Data Excellence, on the other hand, was found to be insignificant.