Examining Employee Performance against Internal Factors in the Sales Marketing and Revenue Department

Abstract

This study aims to investigate the relationship between internal factors and employee performance in the sales and marketing departments as well as the revenue department. Internal factors studied include corporate culture, organizational structure, and internal management system. The research methods used are employee surveys and descriptive and inferential statistical analysis. The results showed that a strong corporate culture, a clear organizational structure, and an effective internal management system significantly contributed to the improvement of employee performance in both departments. These findings highlight the importance of paying attention to internal aspects of the organization in an effort to improve employee productivity and performance. The practical implications of this research are the need to focus on developing an inclusive corporate culture, improving the supporting organizational structure, and implementing a transparent and efficient internal management system. This can help organizations in creating a work environment that motivates and facilitates employees to achieve optimal performance in the sales and marketing department as well as the revenue department.