The Mediating Role of AI Integration in Enhancing Job Efficiency through HRM Practices in Jordanian food, beverage, and livestock Industrial Companies

Abstract

This research aims to investigate the impact of the integration of AI in HRM practices on job efficiency within the Jordanian industrial firms with the help of the Technology Acceptance Model (TAM), and specifically looks into the mediating effect of perceived ease of use, perceived usefulness, and managerial attitudes. A survey of 338 respondents was conducted based on the minimum sample size of 153 firms, and the data were analyzed with SmartPLS4 software. The research indicates that although perceived ease of use and usefulness increase the perceived benefits of AI in relation to job efficiency, managerial perceptions do not influence this result. The study concludes by offering suggestions on improving perceptions and preparedness for AI use in HRM for Jordanian companies.