Effect of Destination Image on Destination Selection, Event Organizer Satisfaction

Abstract

Objective: In the business of organizing MICE events, the place (venue) is the main raw material in determining destinations that are in accordance with the concept of the event. The destination image is important for a event organizers in determining the host destination for a MICE event. The purpose of this research is to explain the effect of destination image on destination selection and satisfaction from event organizers. Materials and Methods: Data collection was carried out using a questionnaire with a random sampling technique on 60 respondents who were in the MICE destination of Jakarta. The data analysis used in this research is General Structured Component analysis (GSCA). Results:  The results of this research prove that destination image has a significant effect on destination selection with a path coefficient value of 0.299 with a P-value of <0.001. has a positive relationship, then destination selection has a significant effect on satisfaction with a path coefficient of 0.1013 and a p-value of 0.047, while destination image has a significant effect on satisfaction of 0.101 with a p-value <0.001.