Impact of Revived Medieval Motifs on Cultural Identity and Tourism in Kazakhstan

Abstract

This study has examined how revived mediaeval motifs affect cultural identity and tourism in Kazakhstan via ethno-design, archaeology, Kazakh crafts, medieval Kazakh art, restoration, revival, art history, and Sarayshik. Results showed that the revival, tourist visits have increased by 20% annually, according to the data research. Tourist profiles are evolving as more individuals from across the globe visit Sarayshik for its rich cultural heritage, demographic figures show. After resuscitation, travelers spent 30% more on their excursions. The average amount of time visitors stayed in Sarayshik rose 15%, suggesting they were more interested in medieval cultural sites. Furthermore, regression analysis showed that medieval themes increased visitor rates and cultural identification indicators. Marketing, community participation, and strategic interventions are essential for historic tourism and cultural sustainability. The study's findings pose theoretical and management questions. The results show that management should emphasize and preserve historical aspects to increase economic growth and visitor experience. Diversifying tourist goods, implementing sustainable tourism practices, and empowering locals might boost Sarayshik's cultural appeal. Theory implications include contributing to heritage studies and tourist management discussions on cultural identity, tourism's role in heritage preservation, and their relationship.