Bibliometric Analysis of Augmented Reality in the Context of Tourism-Oriented Audiovisual Production

Abstract

The article presents a bibliometric analysis of the intersection between augmented reality, audiovisual production and tourism. The goal is to identify research trends, the most influential authors, and the geographic distribution of publications in this field. The methodology uses the Scopus database and tools such as R and VOS Viewer to manage and visualize the data. Key terms such as "augmented reality", "audiovisual production" and "tourism" were used to conduct the search, covering the period from 2001 to 2024, resulting in a total of 486 publications. The results highlight the growth of interest in augmented reality applied to tourism starting in 2014, reaching a peak in 2023, and in turn, indicating that the majority of scientific production comes from conferences (45.5%) and articles (36.0% ). A concentration of production in a small group of authors is evident, with Hassan A. and Jung T. leading the field with 16 and 14 publications respectively. The analysis by country highlights the United Kingdom and India as the main producers of documents, followed by Indonesia and China. In terms of institutions, Manchester Metropolitan University and Kyung Hee University top the list. In order to further this topic, the researchers propose that future study look into novel applications and interdisciplinary partnerships.