Community Participation for Tourism Sustainability of the Historic Center of the City of Riobamba, 2023

Abstract

The objective of this project is to analyze the community participation for tourism sustainability of the historic center of the city of Riobamba, based on the study of indicators established by the World Tourism Organization (WTO) around three dimensions, community access to information related to tourism sustainability, impact of information and actions that determine community participation in tourism development. The quantitative-descriptive research approach is applied, using for the collection of information a survey aimed at a probabilistic sample of tour operators in the city of Riobamba. It was determined that the level of community participation in the tourism development of the historic center is weak, which is expressed in the preponderance of the option sometimes with respect to access and impact of information on tourism sustainability; as well as with regard to the implementation of actions determining community participation in the analysis, discussion of needs and proposals aimed at strengthening tourism. It is concluded that information on tourism sustainability is deficient, it does not have a significant impact and leads to the generation of proposals, projects and tourism plans that are not very participatory.