The Role of Comedy Characters in Capturing the Audience's Attention in Television Advertising

Abstract

This study examines the significance and impact of comedic characters as a communicative phenomenon in everyday societies, where they form an essential part of television advertisements. It focuses on how these characters captivate and persuade consumers by employing sound, imagery, colors, and motion to create an atmosphere of enjoyment and excitement. Television advertising is considered an effective means of promoting products due to its ability to reach a broad audience, thereby enhancing the spread of consumer culture in modern societies.