Sharia Modern Retail Development: Analysis of Customer Attraction and Satisfaction at Sunan Drajat Department Stores

Abstract

The growth of the modern sharia retail industry requires a deep understanding of customer attraction and satisfaction factors. This study aims to analyze the correlation between attractiveness, especially price, and consumer satisfaction at Sunan Drajat Department Store, as a representative of the development of modern sharia retail. By using multiple regression analysis methods, this research found that the attractiveness of the Sunan Drajat Department Store significantly influences customer satisfaction. Price, as the main indicator of attractiveness, has a dominant influence, reflected in the high beta value in the multiple regression test results. As much as 85.9% of the variation in customer satisfaction can be evaluated by attractiveness factors, while the other 14.1% is impacted by supplementary factors not included in this research. The managerial implications of these findings highlight the importance of strategic management of attractiveness, especially in managing price aspects, to increase “consumer satisfaction”. These findings can be a valuable guide for modern sharia retail managers in optimizing marketing strategies and improving service quality, with the hope of increasing customer loyalty and business performance.