Exploring Ethical Communication Principles for Outstanding Leadership in Bugis Lontara Tradition: Indonesia's Local Wisdom

Abstract

This research investigates the key principles of ethical communication as a foundation for exceptional leadership within the cultural context of Bugis wisdom. By drawing on the rich heritage of the Bugis community, the study explores unique aspects of ethical communication that contribute to effective leadership. Data sources included classical Bugis documents: Lontara Latoa, lontara Sukku’na Wajo, and Lontara Pappaseng, as well as various quotes on Bugis wisdom. These texts were analyzed hermeneutically, involving meticulous, comprehensive reading to achieve a deep understanding. The researchers aimed to absorb, empathize with, and contemplate the perspectives presented, developing an integrated understanding of how each part relates to the whole. The findings identify five fundamental principles essential for leadership in Bugis wisdom: noble intent, intelligence, honesty, courage, and steadfastness in principles, with noble intent being the central force encompassing the others. These principles highlight the importance of cultural sensitivity in leadership training, enhancing ethical communication practices, and promoting cultural exchange and collaboration between Bugis culture and organizations in Indonesia and globally. This study underscores the value of integrating cultural perspectives to enrich leadership and communication practices.