Creative Thinking as a Mediating Variable for the Relationship Between Strategic Alertness and Service Quality

Abstract

This study aimed to know the effect of creative thinking as an intervening variable in the relationship between strategic vigilance and service quality: a survey study in the Iraqi Ministry of Planning, The study was applied to formation managers with the rank of (Assistant General Manager, Head of Department, Division Head, Unit Head) who were selected as a deliberate sample consisting of (286) employees, The study used the questionnaire as the main tool used to collect data and information from the study community in addition to personal interviews. The questionnaire was distributed to the entire selected sample and (235) of them were received, valid for analysis and study, If the study sought to test a number of hypotheses that were put forward regarding the hypotheses of association and influence, Through the results of the analysis of the sub-hypotheses, the study concluded that there is a correlation between each of the study variables, as well as the presence of a significant positive influence relationship between the variables, and that the creative thinking variable has a positive influence on the relationship between both variables: strategic alertness and service quality, The study recommends that the organization under study should focus on enhancing the concepts of creative thinking, strategic vigilance, and service quality among all employees by holding workshops and awareness courses on these concepts to instill them in them, in addition to establishing a research unit concerned with studying the variables surrounding the organization with the aim of the organization benefiting from external opportunities and reducing threats.