The Influence of Ethical Motivation for Senior Executives on the Quality of Education of Thai Private Universities

Abstract

This article aimed to evaluate the measurement of the senior executives’ ethical motivation of the Thai private universities on the quality measure and provide guidelines for senior executives’ ethical motivation of the Thai private universities. This research employed a mixed research methodology. There are 380 samples for quantitative data collection and 40 samples for qualitative data collection. Data were randomly selected from faculty members of the Thai private universities. The data were analyzed by using the descriptive statistics consisting of frequency, percentage, mean and standard deviation, and inferential statistics consisting of Correlation and Multiple Regression Analysis (MRA). The research findings showed that Transformative Leadership and Ethical Development have positive relationships with the quality of education of the Thai private universities with a statistical significance of .05 level. The results of Multiple Regression Analysis showed that the five components of ethical motivation guidelines have an influence of the quality of education of Thai private universities. These five components can be ranked from higher to lower as follows: ethical development (Beta = .785, p < .01), ethical norms (Beta = .718, p < .01), transformational leadership (Beta = .710, p < .01), ethical appraisals (Beta = .689, p < .01), and personal management (Beta = .678, p < .01) respectively. Recommendation from the study is that ethics and morality should promoted and applied to increase the quality of education of Thai private universities.