Predictive Analysis of Work-Family Enrichment and Family-Work Enrichment towards Business Survival Among Women Entrepreneurs

Abstract

The changes in the business environment bring unpredictable risks and even difficulty in making decisions for the business, especially for the group of women entrepreneurs. Women entrepreneurs are concerned with business strategies to make their businesses sustainable in the changes in the business environment. In an uncertain situation, the dual role as a business owner and a caretaker of the family caused the discontinuation of business, resources for instance, capital, workers, and technology, had caused some women entrepreneurs groups to feel demotivated to continue their business, thus this situation caused inconsistency for them to grow their business. Therefore, this paper aims to predict the influence of work-family enrichment and family work enrichment on women entrepreneurs’ intention to grow their businesses. 150 women entrepreneurs involved in the survey and the data collected was further analyzed using the structural model (SEM) using Smart PLS the finding indicates that work-family enrichment has a positive and significant relationship towards intention to grow while family work enrichment was contradicted with the result. This finding implies providing more training to upskill women entrepreneurs with the self-efficacy and competency to manage their own businesses and balance with family.