Guideline for Success in Managing Elderly Care Center

Abstract

The research aims at studying (1) the level of government support, leadership of the executives, management, service innovation and success in managing elderly care center (2) the influence of government support, leadership of the executives, management and service innovation on success in managing elderly care center (3) to propose a guideline for success in managing elderly care center. This research employed both quantitative and qualitative approaches. Quantitatively, data were collected via questionnaire filled in by entrepreneurs from elder care center in Bangkok and its metropolitan areas 303 totaling questionnaires. Data were analyzed, using descriptive statistics and structural equation model (SEM). Qualitative research: using semi-structured in-depth interviews were conducted with 15 experts on this matter from the public and private sectors. The results of analysis regarding the first research objective shows that the level of government support, leadership of the executives, management and service innovation were the highest followed by success in managing elderly care center, which was high. With respect to the second research objective, the most significant factor influencing success in managing elderly care center was found to be management, followed by leadership of executive, service innovation and government support at a statistically significant level of 0.01 with impact values of 0.89, 0.79, 0.53 and 0.49 respectively. As for the third research finding, the guideline for success in managing elderly care center were as follows: (1) the government establish concrete measures regarding financial support for reduce the operating costs of elderly care center; (2) promoting and supporting new knowledge and management practices to develop the potential and increase the professionalism of elderly care entrepreneurs; (3) encouraging the diversification of care givers in elderly care facilities; (4) promoting and supporting the development of service innovations in elderly care center; and (5) fostering collaboration between the public and private sectors to improve the quality of life and dignity of the elderly. It is recommendation, guideline for success in managing elderly care center, leadership of executive need to management organization and to be watchful of service innovation offered to customers. In addition, the government must support access to funding sources and assist with tax matters of elderly care center, in order to success in managing elderly care center.