Promoting Fairness in Cross-Cultural Psychology: Accepting a Range of Epistemologies and Encouraging Cooperative Methods

Abstract

Understanding the complex relationship between culture and human behavior requires a thorough understanding of psychology, and cross-cultural psychology (CCP) in particular. The difficulties of inequality and marginalization are discussed in this paper, with particular reference to research from the Global South that has its origins in past colonial practices. It draws attention to how the contributions of scholars from the Global South and indigenous ways of knowing are frequently overlooked by intellectual extractivism and the dominance of Western research methodologies. These disparities run the risk of limiting the field of psychological research, giving American and European viewpoints precedence, and eroding the diversity of human experiences around the world. The shift toward more equitable collaborations and the acknowledgment of diverse epistemologies is advocated in this paper. It suggests avenues for a more inclusive and genuine investigation of human behavior across cultures by supporting authentic representation in research and appreciating local knowledge.