Tailoring Care Robotics through Utilitarian and Emotional Needs: Transitioning to Premium Paid Services in South Korea

Abstract

The increasing demand for senior care in South Korea, driven by an aging population and expanding welfare policies, has led to a rise in free welfare services. This study, part of a government-led initiative, seeks to develop premium, paid care robot services aimed at advancing the care robotics industry. In addition, it focuses on reducing caregiver burnout and workload by addressing both utilitarian and emotional needs. Through the identification of personalized emotional needs derived from ten happiness factors, the study aims to deliver data-driven, tailored services that enhance care recipients' willingness to pay (WTP). The ultimate objective is to transition from free public services to paid premium options that provide both functional and emotional support, thereby fostering the growth of South Korea’s care robotics market.