Symbolic Forms and Expressive Content in the Advertising Poster

Abstract

Symbolic forms embody spiritual values that evoke a communicative dimension in the recipient, linking the past, present, and future. These symbolic forms are described as possessing latent energy that grants them an expressive dimension in addition to their aesthetic appeal. The elements of composition and formation align as technical treatments to achieve a visual identity, reflecting the characteristics of spatial and temporal expression. They indicate the value of knowledge and the diversity of elements, serving as sources of inspiration from which designers draw their ideas and manifest them in meaningful abstraction. Thus, symbolic forms, with their expressive content, become a source of guidance and communication, acting as links that transcend generations.