UNIVERSITY NICKNAMES: LANGUAGE, POWER AND EQUITY IN HIGHER EDUCATION
Abstract
Objective: This study analyses nicknames as a linguistic and sociocultural phenomenon at the National University of San Cristóbal de Huamanga (UNSCH), with particular emphasis on their role in identity construction, power dynamics, and social relations.
Theoretical framework: The research draws upon linguistic, sociocultural and anthropological theories, incorporating Saussure’s concept of the linguistic sign, Goffman’s theory of social identity, and Bourdieu’s insights on the social function of language.
Method: A qualitative approach was employed, combining ethnographic, hermeneutic and phenomenological methods. Data collection included participant observation, in-depth interviews, and discourse analysis. The study examined linguistic structures, usage contexts, and social perceptions surrounding nicknames within the university community.
Results and discussion: Nicknames reflect patterns of humour, criticism and sarcasm, and function as indicators of social and academic status. Their historical evolution, contextual variations, and effects on self-perception were identified. While they may strengthen social bonds, they also act as mechanisms of exclusion and stigmatisation.